Translators tend to suck because they usually make “straight” translations. Any recommendation for services that understand this and deal with it properly. Right now I need to localize product categories, headers, titles etc to German but after 3 attempt I’m still dissatisfied. And I don’t want to have to teach translations things.
A few short targeting ideas that have been working very well for me lately. Maybe it will be helpful to others and maybe some of you have some input about the subject as well: Example: You are selling women’s products. You target women. But what about men? Targeting to try: – Target men in relationship […]
If not global then great in their region, but not just a few countries. Must include English, German, French, Spanish, Portuguese. But preferable most languages. Russian would be nice. I have been looking at CJ Affiliate (former Commission Junction). I only get to talk to sales people that make all kinds of hypothesis about results […]
I have a special case: People can search for european sizes, say 70, but the american counterpart is 32. Now my title is “70 – Something something in size 70” But I want it “70 / 32 – Something something in size 70 / 32” For now I can’t make it server size. But I […]
I want to do a big clean-up to avoid issues with future TOS updates. So should i blanket delete everything that has not been used for, say, 6+ months, or should I keep things that I deem are very “clean”?
I have lots of data on Swedish customers but almost nothing on non-Swedish. How can I best utilize that data to create LLAs for, say, Germany? Everything runs on the same pixel. Maybe worth noting is that the Swedish runs on it’s own domain ###.se while all other versions run on the same domain ####.com […]
I have a challenge for you: How to target women with large breasts so I can sell bras to them? (F to S-cup. Not a typo.) I have tried things like: – Bra brands – Weight related targeting (diets, weight watchers etc.) Big breasted women can be skinny to overweight. Weight and bust size is […]
The claim that you should have just a few campaign is common. It makes perfect sense. If you sell the same or near identical product/service it’s high probability your optimal clients are the same or near identical so the campaigns will compete. But what about if the products are different. Say, stylish shirts and sports […]
Is possible to optimize for that? I see that a specific range of CPC give me the best results. I use the “cpc goal” to scale sneak attack. If i can keep the cpc within a certain range i get optimum spend and roas. However, I’m constantly juggling between low CPC (which make me raise […]
When trying to optimize for AddToCart (because you are not getting enough purchases for the pixel to learn) I see AddToCart gets screwed up partially due to multiple AddToCart per user. A real buyer might AddToCart once and buy, while a window shopper will AddToCart 10 items but not buy and ruin what you try […]