A few short targeting ideas that have been working very well for me lately. Maybe it will be helpful to others and maybe some of you have some input about the subject as well: Example: You are selling women’s products. You target women. But what about men? Targeting to try: – Target men in relationship […]
I want to do a big clean-up to avoid issues with future TOS updates. So should i blanket delete everything that has not been used for, say, 6+ months, or should I keep things that I deem are very “clean”?
I have a challenge for you: How to target women with large breasts so I can sell bras to them? (F to S-cup. Not a typo.) I have tried things like: – Bra brands – Weight related targeting (diets, weight watchers etc.) Big breasted women can be skinny to overweight. Weight and bust size is […]
I have lots of data on Swedish customers but almost nothing on non-Swedish. How can I best utilize that data to create LLAs for, say, Germany? Everything runs on the same pixel. Maybe worth noting is that the Swedish runs on it’s own domain ###.se while all other versions run on the same domain ####.com […]
The claim that you should have just a few campaign is common. It makes perfect sense. If you sell the same or near identical product/service it’s high probability your optimal clients are the same or near identical so the campaigns will compete. But what about if the products are different. Say, stylish shirts and sports […]
Is possible to optimize for that? I see that a specific range of CPC give me the best results. I use the “cpc goal” to scale sneak attack. If i can keep the cpc within a certain range i get optimum spend and roas. However, I’m constantly juggling between low CPC (which make me raise […]
When trying to optimize for AddToCart (because you are not getting enough purchases for the pixel to learn) I see AddToCart gets screwed up partially due to multiple AddToCart per user. A real buyer might AddToCart once and buy, while a window shopper will AddToCart 10 items but not buy and ruin what you try […]
Need some guidance: I normally advertise in Scandinavian countries, and often your 1-2m+ adsets don’t apply to me 😊. Now time to expand. I just started a TOF campaign (image rich, informative authority article) targeting 30-60 F – World Wide – Language: English – Conversion objective. It’s just 20usd/daily. Just getting my toes wet. Now […]
FB approved the image but ad has limited reach due to “too much text” and l I’m guessing that FB is confusing icons as text. Any way around it? Any experienced with similar situation? The idea with the icons was exactly to have an informative image without using text.
Very simple thing to increase conversions from non-salesy pages and squeeze a bit more value from your warm-up articles / TOF-traffic. The idea is to nudge them towards something, but not be obtrusive.This is especially good for large pages with lots of scrolling. I am intentionally making it NOT high in contrast so that the […]