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Advertising Programming Security

Klarna might not work with your ads on Facebook / Instagram

If you are using the Facebook or Instagram app (meaning, on your smartphone) then that link is actually opened in Meta’s own browser that is built-in inside the app. I.e it’s not opening in Safari or Chrome. The FB/IG in-app browser can return errors due to CSP for embedded Klarna checkout for some clients, while […]

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Advertising

Should I try different timeframes for Facebook Lookalikes?

Yes! You should try different timeframes (or day ranges) for Facebook lookalikes. Why? Well, clients behave differently over time. When creating a lookalike, you have the choice to include audiences (usually people that purchased) from up to 180 days ago. Many advertisers choose this max timeframe¬†assuming that a larger source audience (custom audience) is always […]

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Other Testing

How do you spell “beautiful” – And common misspellings

The spelling of beautiful is b-e-a-u-t-i-f-u-l.

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Other

“My name is Bond. James Bond.”

100 alternatives to the classic phrase “My name is Bond. James Bond.” Why? Why not!? I’m Bond. Call me James. Bond’s the surname. James’s the first name. James’s the name, but Bond’s the legacy. People know me as Bond, James Bond. In case you’re wondering, I’m Bond. James Bond. Some call me James, but most […]

Categories
Advertising Cognition

Psychological aspects of why UGC ads showing people trying on different clothes is appealing?

I get it, it looks genuine. But what are the deeper psychological aspects? Vicarious Living: Observing someone else engage in an activity can allow the observer to experience the feelings associated with that activity without actually doing it. This is particularly true for activities that carry a sense of exploration or experimentation, like trying on […]

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Advertising

Facebook ads: Is it a good idea to run Engagement campaigns to countries that I dont sell to?

Running Engagement campaigns in countries where the cost of advertising is low, like India, to improve the efficacy of your Conversion campaigns in the USA is a tactic that has been tried by advertisers in the past. This approach is sometimes called “boosting engagement” or “warming up the pixel.” Here’s a breakdown of the potential […]

Categories
Advertising

Is Facebook view-through attribution a scam?

No, Facebook’s view-through attribution is not a scam. View-through attribution is a recognized metric in the digital advertising world, both on Facebook and across other platforms. Here’s a breakdown: What is View-Through Attribution? View-through attribution refers to conversions that occur after someone has seen an ad but did not click on it. If they take […]

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Advertising

Facebook Ads: Should I make ads for all product categories in one single campaign or in separate campaigns?

When advertising on Facebook for a variety of categories , you have options regarding campaign structure. Whether you should make ads for all categories in one single campaign or in different campaigns depends on your objectives, budget, and the level of granularity you desire in performance tracking and optimization. Here’s a breakdown to help you […]

Categories
Advertising

Facebook Ads: What are the best lookalikes timeframes?

When running Facebook ads, using Lookalike Audiences can be a powerful way to target users who resemble your current audience or customers. The “timeframe” often refers to the duration in which the behavior of the source audience is considered. This is especially true when you’re creating Lookalike Audiences based on website visitors or specific actions […]

Categories
Personal Stories

My Journey To a Great Hunting Knife for Hunting Deer in Alaska

The journey began with an invitation, a call to the wild that stirred something primal within me. A close friend and experienced hunter proposed a deer hunting trip to the rugged terrains of Alaska. I was no stranger to hunting, but this was a different beast altogether. A hunt in the unforgiving Alaskan wilderness demanded […]