Categories
Advertising E-commerce

Translating ads/shop – What effects on ROAS?

Has anyone compared the following? – Ads in English, shop in English vs – Ads in Native (e.g. Russian), shop in English vs – Ads in Native, shop in Native I understand that the more native the better due to familiarity effects (although, there are surely outliers). But has anyone actually made statistical comparisons? If […]

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Advertising

Any recommended affiliate networks with global reach?

If not global then great in their region, but not just a few countries. Must include English, German, French, Spanish, Portuguese. But preferable most languages. Russian would be nice. I have been looking at CJ Affiliate (former Commission Junction). I only get to talk to sales people that make all kinds of hypothesis about results […]

Categories
Advertising

Bottom sticky message to increase conversion rates

Very simple thing to increase conversions from non-salesy pages and squeeze a bit more value from your warm-up articles / TOF-traffic. The idea is to nudge them towards something, but not be obtrusive.This is especially good for large pages with lots of scrolling. I am intentionally making it NOT high in contrast so that the […]

Categories
Advertising Facebook Ads

Facebook ads Unique AddToCart (or any other event you want to be unique)

Conversion Event: Unique AddToCart (or any other event you want to be unique): When trying to optimize for AddToCart (because you are not getting enough purchases for the pixel to learn) I see AddToCart gets screwed up partially due to multiple AddToCart per user. A real buyer might AddToCart once and buy, while a window […]

Categories
Advertising

Get your newsletters to Inbox, not “Promotions”

Get your newsletters to Inbox, not “Promotions” or other tabs in Gmail etc. Possible?

Categories
Advertising Facebook Ads

Facebook ads: Why using multiple pixels and pixel plugins can create huge problems

Someone on Facebook Ad Buyers posted the attached pic but then deleted the post just as I was explaining. So here it goes:   First, you should know that FB-pixel is an open door to heavy manipulation. It’s easy to fire pixel multiple times and for plugins to fire YOUR pixel. I have not tested […]

Categories
Advertising Programming Security

Klarna might not work with your ads on Facebook / Instagram

If you are using the Facebook or Instagram app (meaning, on your smartphone) then that link is actually opened in Meta’s own browser that is built-in inside the app. I.e it’s not opening in Safari or Chrome. The FB/IG in-app browser can return errors due to CSP for embedded Klarna checkout for some clients, while […]

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Advertising

Should I try different timeframes for Facebook Lookalikes?

Yes! You should try different timeframes (or day ranges) for Facebook lookalikes. Why? Well, clients behave differently over time. When creating a lookalike, you have the choice to include audiences (usually people that purchased) from up to 180 days ago. Many advertisers choose this max timeframe assuming that a larger source audience (custom audience) is always […]

Categories
Advertising

Is Facebook view-through attribution a scam?

No, Facebook’s view-through attribution is not a scam. View-through attribution is a recognized metric in the digital advertising world, both on Facebook and across other platforms. Here’s a breakdown: What is View-Through Attribution? View-through attribution refers to conversions that occur after someone has seen an ad but did not click on it. If they take […]

Categories
Advertising

Facebook Ads: Should I make ads for all product categories in one single campaign or in separate campaigns?

When advertising on Facebook for a variety of categories , you have options regarding campaign structure. Whether you should make ads for all categories in one single campaign or in different campaigns depends on your objectives, budget, and the level of granularity you desire in performance tracking and optimization. Here’s a breakdown to help you […]