Very simple thing to increase conversions from non-salesy pages and squeeze a bit more value from your warm-up articles / TOF-traffic.
The idea is to nudge them towards something, but not be obtrusive.This is especially good for large pages with lots of scrolling.
I am intentionally making it NOT high in contrast so that the brain gets fooled into mistaking it for being part of the content flow and the eyes gets lured into at least glancing at it each time they read to the bottom of the display and are about to scroll.
In the simplest form you just add:
style=”display:block;position:sticky;bottom:0;padding:26px;background:white;”
to the link or the link wrapping element.
For me I have large informative pages so sticky links like this makes the action I ACTUALLY want them to take always available.
I know it’s super simple, but many don’t do this. You know those pesky google ads at the bottom, this is the same but advertising for free for yourself on your own website.