Need some guidance: I normally advertise in Scandinavian countries, and often your 1-2m+ adsets don’t apply to me 😊. Now time to expand. I just started a TOF campaign (image rich, informative authority article) targeting 30-60 F – World Wide – Language: English – Conversion objective. It’s just 20usd/daily. Just getting my toes wet. Now […]
Quick tip: Post a few memes relating to your products on your page to see which is the most engaging. Google to find them. Pay someone to recreate them if you worry about copyright. Boost the most engaging with “engagement” as goal. Low daily spend, broad targeting. See it as a tribute to the FB […]
Conversion Event: Unique AddToCart (or any other event you want to be unique): When trying to optimize for AddToCart (because you are not getting enough purchases for the pixel to learn) I see AddToCart gets screwed up partially due to multiple AddToCart per user. A real buyer might AddToCart once and buy, while a window […]
Get your newsletters to Inbox, not “Promotions” or other tabs in Gmail etc. Possible?
You can set the time to Feedback request. The default has been 8 weeks as far back as I can remember. This also means that you can estimate which ads/products/services are responsible for spikes and dips. I had lots of issues with Feedback before having a score of 1.1 at one time. I used the […]
As many others, I have been hit by multiple “unusual activity” issues with FB temporarily locking my account. I have also experienced weird things like getting warnings of getting banned from FB for spamming (image in comments) for an random and honest review of a local fast food place.All this started to happen this month. I think […]
Someone on Facebook Ad Buyers posted the attached pic but then deleted the post just as I was explaining. So here it goes: First, you should know that FB-pixel is an open door to heavy manipulation. It’s easy to fire pixel multiple times and for plugins to fire YOUR pixel. I have not tested […]
If you are using the Facebook or Instagram app (meaning, on your smartphone) then that link is actually opened in Meta’s own browser that is built-in inside the app. I.e it’s not opening in Safari or Chrome. The FB/IG in-app browser can return errors due to CSP for embedded Klarna checkout for some clients, while […]
Yes! You should try different timeframes (or day ranges) for Facebook lookalikes. Why? Well, clients behave differently over time. When creating a lookalike, you have the choice to include audiences (usually people that purchased) from up to 180 days ago. Many advertisers choose this max timeframe assuming that a larger source audience (custom audience) is always […]
The spelling of beautiful is b-e-a-u-t-i-f-u-l.