I want Hyros to be great, but I am not getting clear answers to very clear and detailed questions about what it really does.
90% of what is said is a sales pitch. Actually a sales script on repetition. Pitches are fine, but not if they constantly “kidnap” actual discussions.
All in all, I think Hyros is more of a reporting service, but the advertiser still needs to take manual actions on what to do with the data. And if the advertisers does not take action based on that data, nothing will change.
I have been pushing about this, quite hard, in multiple threads in relevant forums. The “closest” I have gotten is that “Hyros attributes based on the selected attribution model”. This, again, that’s about data being shown to the advertiser.
I have still not found information that clearly states it’s an attribution director.
As of now, I see no evidence that Hyros is doing what it claims.