Categories
Marketing Psychology

Bias – A personal nemesis and marketing tool

This post is not about “cosmic energies”, “unicorns”, spirituality or mushrooms. It’s about a bunch of atoms trying to understand themselves (i.e. the brain). — I love psychology, I dislike when it’s repackaged into trendy nonsense.

Understanding myself has been one of the most important part of my personal development. It also allows me to understand people better and therefore also marketing.

Categories
Ad strategies Conversion rate optimization (CRO) Marketing Psychology

Increase profitability in E-commerce and lead generation – How small changes in price can have a massive impact

Struggling with advertising profitability? What if there is nothing wrong with your marketing, but with your pricing?

I argue that pricing is the fastest way to affect the profitability of your business. How fast? Same day!

Categories
Psychology Scam

3rd party services – Looking for value? Ask more questions!

Cost is always relative. I am looking for value. I think most feel the same way.

Low cost mean lower risk of money getting wasted on 3rd party services that over-promise. Unfortunately, higher price tier services are not a quality stamp.

Never fear asking questions. Fear service providers that don’t want to answer them!

A good service provider will appreciate that you want to know details. A scammer won’t.

Categories
Google Machine learning (ML) Marketing Psychology

Content personalization affects your perception of reality – And that’s really bad!

Imagine this: Depending on what kind of music and movies your child like, they will be taught different things school. On an individual level.

You’d probably object! After all, you want your child to learn fact.

However, the above is happening to you. Every day.

Categories
Psychology

Online advertisers: Biased thinking and false sense of expertise

The less you know about a subject, the more biased you are! It’s not intentional, it’s just how our brains work.

I’m multidisciplinary. Online advertising is just one of many skills that I have. (I’m just naturally hyper-curious.) It’s very useful to see things from various perspectives.

It seems to me that most advertisers are not multidisciplinary. They also have limited understanding of the underlying technology of the tools that they are using. As a result of this, they are unknowingly building themselves into a box.

Categories
Advertising E-commerce Marketing Psychology

Addressability: Thinking beyond tracking cookies

Online advertisers are really nervous lately over the slew of changes that could have an impact on their advertising ability. Many reek of fear.

Advertisers feared 3rd party cookies getting blocked, but that has more or less happened by now. Same with CCPA and GDPR.

Privacy and limitations that iOS14 will introduce on apps and browsers is getting most attention. … But few seem to understand it.

Categories
Psychology

Stop following fake internet “gurus” – And what to do instead

The internet is full of fake “gurus”, fake “experts”, charlatans, posers, you name it. Their existence bury real facts to a point where facts and real authorities in a field become a needle in the haystack.

Their “expertise” can be about anything; from internet-related topics such as advertising, SEO, cryptocurrency to… vaccinations and pandemics.

You have a limited capacity for attention and learning. Be careful not to waste it of fake “gurus”.

Attention allows for monetization – even if acquired using nonsense as bait!

Categories
Conversion rate optimization (CRO) Psychology User tracking

Conversion rate optimization (CRO): The REAL source of the secret sauce

Many of the usability standards that we view as “common knowledge” are actually based on research by Jakob Nielsen and the NN Group, people just don’t know it.

Nielsen (and his NN Group) is the authority on UI, UX and CRO. They have been since the 90’s.

If you are going to acquire knowledge about CRO, focus on verified research results!

Their reports and conclusions is real research by real Ph.Ds, so their methodology (more about this below) is likely to be top notch. They also update past research to ensure that data presented is still valid today.

Many of the usability standards that we take for “common knowledge” are actually based on Nielsen’s research, people just don’t know it.

Categories
Marketing Psychology

Cart abandonment: Don’t trust what your clients say

There are tons of claims and studies about why clients abandon their shopping cart. An abandoned cart means that a client added at least one item to their cart but did not end up buying.

Data collection is often done via questionnaires or interviews. I got a big problem what that. (Psychologists do too.)