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Ad strategies Advertising Facebook ads Instagram ads Targeting Testing

FB ads: Learning and optimization – Insights, September 2021

I’ve dug really, really hard in Facebook ad data in the last 10 days or so. I have founds some really interesting things, most of which are bad.

The most general and broadly affecting is that Android is getting most of the total spend. In this post I list the details how and where this is happening.

Categories
Apple Facebook ads Instagram ads

Bypassing iOS14 Facebook tracking restrictions

There is a need for detailed, technical and advanced description of how iOS14 is intend to restrict Facebook tracking. The methods, data types, scenarios, user stories etc. The more advanced the better.

I think that programmers, myself included, want to dig into how it’s possible to mitigate the restrictions to some degree.

I suspect that the main issues is that Apple is attacking the general and most broadly used implementation of Facebook tracking. Any specialized and highly custom solutions are likely to be very hard for Apple to restrict. I mention some potential solutions later on.

Are you thinking “LOL, you can’t get around that stuff”? Do understand that the restrictions in iOS14 will be a balance between restriction strictness and retained functionality.

Categories
Facebook Facebook ads Google Instagram Instagram ads

Facebook ad tracking: data-fbp-setting and data-fbc-setting

Facebook seems to be experimenting with something new. Two data-attributes are now injected into the HTML-tag on websites that use the Facebook pixel:

  • data-fbp-setting
  • data-fbc-setting

I suspect this is used for data transport to get around same-origin policies for localStorage, which could be described as a “safer” alternative to cookies that can also hold about 1000x more data.

The syntax is as follows.

<html data-fbp-setting=”fb.1.nnnnnnnnnnnnn.nnnnnnnnn” data-fbc-setting=”fb.1.nnnnnnnnnnnnn.aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa” …>

Categories
Ad errors Facebook ads Instagram ads

Ad error: “Your ad will not run on Instagram because the caption is longer than 2 200 characters. Edit the caption.”

Be careful when you are making ads on Facebook with auto-placement. Certain high traffic placement have limitations that Facebook does not.

After running some ads for a while, I noticed “Your ad will not run on Instagram because the caption is longer than 2 200 characters. Edit the caption.”

Ad error: "Your ad will not run on Instagram because the caption is longer than 2 200 characters. Edit the caption."
Ad error: “Your ad will not run on Instagram because the caption is longer than 2 200 characters. Edit the caption.”