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Facebook Facebook ads Google Google ads User tracking

How Facebook, Google and other trackers “fingerprint” users — A basic explanation

Tracking services “fingerprint” users by looking at various data and method available. The most reliable that Facebook use is appending the fbclid parameter to all outgoing links on Facebook. It looks something like this: https://www.examples.com/some-thing/?fclid=a89d7fa8df…

Worth adding is that Facebook, Google etc are not restricting these methods to ads only. They do this on everything they can.

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Facebook ads Google ads Native ads Pinterest ads

Do FB/IG DC winners usually work well on other platforms?

If you have great performing ads on Facebook and Instagram from dynamic create (DC), will they usually be great on other platforms as well? Say, on Pinterest, Native, AdWords, email campaigns etc.