Customer service Facebook ads

Manipulating Facebook Feedback Score

Facebook feedback score is a metric introduced in 2018. It allows users that interacted with your ads to leave a feedback on the quality of your product and service. The metric is an average of the past 4 weeks.

The idea, according to Facebook, is to allow your clients’ opinions to affect your ad performance, including cutting off your ability to advertise if you misbehave.

Customer service E-commerce

Don’t dismiss negative comments on ads – Learn from them!

Don’t be too hasty to delete comments people leave on your ads! It’s a fantastic way to learn about your prospects. Use the comments as basis to create informative content. You can use that content in TOF (top of funnel) as it will be directly tackling the feelings people might have.

Your prospect might have bad experiences that you can now cater too, i.e. you suddenly speak “their language”.