I get it, it looks genuine. But what are the deeper psychological aspects? Vicarious Living: Observing someone else engage in an activity can allow the observer to experience the feelings associated with that activity without actually doing it. This is particularly true for activities that carry a sense of exploration or experimentation, like trying on […]
Category: Advertising
In this post I will show you how to ensure that UTMs (tracking parameters) are really included in lander URL even after the coming iOS17 that is said to remove it. …and all kinds of stuff you might want to know and do better. In online marketing, having reliable tracking data is crucial to optimize […]
Running Engagement campaigns in countries where the cost of advertising is low, like India, to improve the efficacy of your Conversion campaigns in the USA is a tactic that has been tried by advertisers in the past. This approach is sometimes called “boosting engagement” or “warming up the pixel.” Here’s a breakdown of the potential […]
When running Facebook ads, using Lookalike Audiences can be a powerful way to target users who resemble your current audience or customers. The “timeframe” often refers to the duration in which the behavior of the source audience is considered. This is especially true when you’re creating Lookalike Audiences based on website visitors or specific actions […]