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Ad bidding Ad strategies Facebook ads

Kickstart reach in your Facebook ads

As many others, I have been struggling with low reach in Facebook ads lately so I have been testing various things. Autobid works quite bad, resulting in very high CPC and still limited reach. (I fluctuate around feedback score 4 so it’s not that.) The traditional sneak attack method also suffer very low reach.

Something that works well for me is accelerated delivery with bid to 3-5x of “normal” bid and run this until I get at least 3-5 conversions.

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Ad bidding Ad strategies Advertising Facebook ads

Facebook ads: CBO vs ABO

During 2020 FB was claiming forth and back about mandatory CBO, I am trying to figure out if the performance problems are somehow related to that.

I have started to duplicate some campaigns into 1 adset ABO and they behave completely different.

Categories
Ad bidding Pinterest ads

Pinterest ads — Major confusion about bids

After spending $700 on Pinterest ads I’ve gotten 2 conversions which might be from organic clicks because Pinterest is not reporting any conversions. I’m really confused about several things, especially #4.

Categories
Ad bidding Ad strategies Facebook ads

Crawling my way out of the August 2020 Facebook ad slump

It’s anecdotal, meaning I don’t have data enough to prove it with statistical significance so it could all be just a coincidence.

WARNING: This post contain usage of “Delivery Type: Accelerated”. Don’t try it unless you understand it!