Categories
Facebook Facebook ads Google Google ads User tracking

How Facebook, Google and other trackers “fingerprint” users — A basic explanation

Tracking services “fingerprint” users by looking at various data and method available. The most reliable that Facebook use is appending the fbclid parameter to all outgoing links on Facebook. It looks something like this: https://www.examples.com/some-thing/?fclid=a89d7fa8df…

Worth adding is that Facebook, Google etc are not restricting these methods to ads only. They do this on everything they can.

Categories
E-commerce Product suppliers

Never reveal your producers to your clients

Some clients might be curious about who your producers are. For the sake of transparency, you might feel inclined to share this info.

Don’t!

Having great producers (or great middlemen) is absolute key for a successful e-commerce business!

Categories
Ad strategies Advertising Apple Facebook Facebook ads User tracking

Using data-attributes avoid ad-blockers and restriction policies

Since I saw that Facebook pixel has started adding data attributes data-fbp-setting and data-fbc-setting in the HTML-tag I’ve been wondering about its purpose.

I think it has to do with the coming restrictions that iOS and Safari (webkit) will implement. But how would setting data attributes help?

How about a convergent point of data storage/communication to get around various limitations?

Categories
Advertising Apple Facebook Facebook ads

7 days — Facebook’s new default attribution window and why others will follow

In the second half of 2020, Facebook announced that they will switch to 7 days as the default attribution window for their advertising platform.

I think this is more necessity than desire and all advertising platforms will follow. Google, Pinterest, native etc.

Those that won’t follow will have their 8d+ attribution capability  heavily affected.

ITP caps the expiry of all cookies created in JavaScript to 7 days and deletes all other script-writeable storage after 7 days of no user interaction with the website.
ITP caps the expiry of all cookies created in JavaScript to 7 days and deletes all other script-writeable storage after 7 days of no user interaction with the website.
Categories
Apple Facebook ads Instagram ads

Bypassing iOS14 Facebook tracking restrictions

There is a need for detailed, technical and advanced description of how iOS14 is intend to restrict Facebook tracking. The methods, data types, scenarios, user stories etc. The more advanced the better.

I think that programmers, myself included, want to dig into how it’s possible to mitigate the restrictions to some degree.

I suspect that the main issues is that Apple is attacking the general and most broadly used implementation of Facebook tracking. Any specialized and highly custom solutions are likely to be very hard for Apple to restrict. I mention some potential solutions later on.

Are you thinking “LOL, you can’t get around that stuff”? Do understand that the restrictions in iOS14 will be a balance between restriction strictness and retained functionality.

Categories
Facebook Facebook ads Google Instagram Instagram ads

Facebook ad tracking: data-fbp-setting and data-fbc-setting

Facebook seems to be experimenting with something new. Two data-attributes are now injected into the HTML-tag on websites that use the Facebook pixel:

  • data-fbp-setting
  • data-fbc-setting

I suspect this is used for data transport to get around same-origin policies for localStorage, which could be described as a “safer” alternative to cookies that can also hold about 1000x more data.

The syntax is as follows.

<html data-fbp-setting=”fb.1.nnnnnnnnnnnnn.nnnnnnnnn” data-fbc-setting=”fb.1.nnnnnnnnnnnnn.aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa” …>

Categories
Instagram Law, rules and policies

New Instagram privacy policy (December 2020)

Data privacy policies are just a dance for the uninformed masses. They are not facts or actual internal policies. It’s PR!

Without real insight, the policies are the only “information” we have. It’s a great way to exploit anchoring (cognitive bias). People end up discussing PR instead facts, similar to political election promises.

Just like in politics, breaking rules and promises is bad only if you get caught red-handed! Instagram and Facebook are hardly alone in thes.

Having said that, people are doing just great fooling each other.

Article about Instagram data privacy policies giving painfully wrong advice
Article about Instagram data privacy policies giving painfully wrong advice.
Categories
Marketing Psychology

Cart abandonment: Don’t trust what your clients say

There are tons of claims and studies about why clients abandon their shopping cart. An abandoned cart means that a client added at least one item to their cart but did not end up buying.

Data collection is often done via questionnaires or interviews. I got a big problem what that. (Psychologists do too.)

Categories
Customer service Facebook ads

Manipulating Facebook Feedback Score

Facebook feedback score is a metric introduced in 2018. It allows users that interacted with your ads to leave a feedback on the quality of your product and service. The metric is an average of the past 4 weeks.

The idea, according to Facebook, is to allow your clients’ opinions to affect your ad performance, including cutting off your ability to advertise if you misbehave.

Categories
B***s*** Google SEO

Videly – SEO for idiots

New software and services that claim massive results with “easy SEO” never stop emerging. Videly has been popping up in my Facebook feed a lot lately.

Videly, SEO for idiots
Videly, SEO for idiots

In a different ad than above, Videly discourage you from doing traditional SEO because you need to be a “SEO Jedi”. Their words, not mine.

If being a “SEO Jedi” means not being an idiot, then I guess they are right. That would mean that Videly is a “service” for “non-Jedi”.

Videly is extra funny because they claim being able go #1 position in Google, yet they pay for ads themselves.

Dear Videly, can’t you just use your own software and save that ad budget? =)